Privacy Policy

1. Introduction

Welcome to PAC Marketing Limited ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our electrical services.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access the site. This policy complies with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out our contact form requesting a quote or information
• Contact us via email or telephone
• Request emergency electrical services
• Subscribe to our newsletter or marketing communications
• Engage our services for electrical installations or repairs

This information may include:

• Full name and contact details (email address, phone number)
• Property address where services are required
• Details about your electrical requirements or project
• Payment information (processed securely through our payment providers)
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website or search terms
• Geographic location (country/region level)

3. How We Use Your Information

We use the information we collect for the following legitimate business purposes:

• To provide our services: Responding to your inquiries, providing quotes, and completing electrical installations and repairs
• To communicate with you: Sending appointment confirmations, service updates, and responding to your questions
• To improve our services: Analyzing website usage to enhance user experience and service quality
• For safety and compliance: Maintaining records required by NICEIC regulations and electrical safety standards
• Marketing communications: With your explicit consent, we may send promotional offers and service updates
• Legal obligations: Complying with tax, accounting, and regulatory requirements

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation, we process your personal data based on the following legal grounds:

• Contractual necessity: Processing necessary to fulfill our contract with you (provide electrical services)
• Legitimate interests: Improving our services, preventing fraud, and ensuring website security
• Legal obligation: Compliance with electrical safety regulations, tax laws, and NICEIC requirements
• Consent: Marketing communications (you can withdraw consent at any time)

5. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your data with:

• Service providers: Payment processors, IT support, and accounting services
• Regulatory bodies: NICEIC, local authorities, and HSE when required for safety inspections
• Legal authorities: When required by law or to protect our legal rights
• Insurance providers: In case of claims or incidents related to our work

All third parties are required to maintain the confidentiality and security of your personal data.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmission
• Secure server infrastructure with regular security updates
• Access controls limiting data access to authorized personnel only
• Regular staff training on data protection
• Secure backup and disaster recovery procedures

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law:

• Customer records: 7 years (for tax, accounting, and warranty purposes)
• Electrical certificates: 10 years (as required by BS 7671 regulations)
• Contact form submissions: 2 years
• Marketing preferences: Until you unsubscribe
• Website analytics: 26 months

8. Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: Withdraw consent at any time (does not affect lawful processing before withdrawal)

To exercise these rights, please contact us using the information provided below. We will respond to your request within one month.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential cookies: Necessary for website functionality and security
• Analytics cookies: Help us understand how visitors interact with our site (Google Analytics)
• Preference cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:

11. Complaints

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: www.ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Significant changes will be notified to you via email (where we have your contact details) or through a prominent notice on our website.